Wireframing – Wireframe For Website

Headline: What you offer, and how it help

Sub-headline: dive deeper into the value proposition and paint a clear picture of the positive outcome

Problem: Address the primary issue your customers are dealing with

Expand on the problem here. Describe the situation so your customer sees that you understand what they need help with. Use emotion / feeling language that resonates with your audience

Solution: High-level product/service benefit -OR- belief statement

Product/Service Name

What problem does this specific product/service address? What need does this serve? What are some strong benefits the customer will experience?

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Product/Service Name

What problem does this specific product/service address? What need does this serve? What are some strong benefits the customer will experience?

More

Value/Benefit

Understanding/credibility

Why work with us?

Convey that you understand where the customer is, that you get them, you realize they’re struggling with something in life/business.

How long has this company been in business? How many products have been sold? What key differentiator can you describe that will help build credibility with the customer?

Read More About Us

Credentials / Awards / Brands

Reviews/Testimonials

Customer Name

A review or testimonial that tells a mini-story will relate to your customer-this starts with explaining the original problem this person needed help with, then introduces the product/service that helped them, and ends with a picture of what the person’s life or business looks like now, after using the product/service.

Customer Name

Belief statement that offers a deeper connection with the customer

Final CTA

What you’re helping them avoid, plus one big benefit

FAQ

FAQ #1